Friday, April 1, 2011

LBS - A Value Addttion

Next few posts on this topic will be dedicated to, but not restricted to, discuss about usage of LBS at present, market players,Infrasture Needs and trends in this technology. Lets start up with the ways that LBS been used today.The main service areas powered by LBS are tracking and
navigating, emergency services,advertising, localized service provisioning from operators, geo-base information provisioning such as hospitals, resturants, air ports etc. and in M-commerce.

Now lets see how LBS become a value addition to those above mentioned services. when an operator/ service provider got a news to circulate about offers in supermarket chain but in few suburbs only what normally happens is sending messages to all subscribers at large. But LBS will enable operators to select the subscribers in that particular area and forward the message. Thus it will become more focused, useful and highly cost-effective.

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